The word Principium is Latin and means “beginning,” “origin,” or “foundation.” It is the root of English words like principle, principal, and primitive, all of which relate to something fundamental or first in order. So, principium literally means “that which is taken first” or “the first thing taken or understood”—the foundational idea or the starting point of something.
The name beautifully reflects the core philosophy of your work at PrincipiumX:
Returning to the origin of ideas
Uncovering first principles of innovation
Aligning the foundational elements—the person, the process, and the place—to create meaningful, lasting innovation
PrincipiumX honors the deeper, original thinking behind any great creation—before methods, tools, or trends. It invites people to go back to the source of their creativity and build from there.
Charu Chundury - Founder, PrincipiumX | Innovation Educator | Public Speaker
Charu Chundury is the founder of PrincipiumX, a teaching and innovation practice dedicated to unlocking the creative potential that lives within every individual and organization. As a seasoned innovation strategist, educator, and public speaker, Charu blends deep philosophical insight with hands-on frameworks to help people access their innate creativity and turn ideas into meaningful innovations to solve most complex challenges.
With a background in entrepreneurship as founder of two tech startups and a lifelong passion for understanding the creation process, Charu developed the PrincipiumX philosophy: that true innovation arises when the person (the creator), the process (the creation process), and the place (the environment) align in harmony. This holistic approach goes far beyond popular creativity tips—it empowers people to understand the inner mechanics of the creation process.
Through training, coaching, and advising, Charu teaches individuals and teams how to distill the essence of their ideas and consciously cultivate the qualities of a creator. Her signature 8-step innovation framework helps professionals—from corporate leaders to entrepreneurs and educators—turn ambiguity into clarity and creativity into impact.
Charu speaks and teaches on how to spark “effortless creativity” by slowing down, observing closely, and trusting one’s intuitive intelligence. Her work invites learners of all ages to shift from consumer mindset to creator mindset—whether they’re creating the latest technology, shaping culture, or simply seeking deeper self-expression.
With practical experience of running businesses and an MBA education, Charu can blend the Principium Philosophy to practical impact in every facet of an organization. If you're ready to go beyond conventional innovation playbooks and embark on a journey of transformation through creation, Charu Chundury and PrincipiumX offer the guidance, tools, and wisdom to get you there.